We do it all the time without realizing it!
Word of mouth marketing has been around for ever and according to Forbes magazine is one of “the most valuable forms of marketing.”
When we go to a new restaurant and have an amazing meal, we are going to recommend to our friends that they must go there and try it! The tear jerker movie that we loved and cried through ,we tell our friends that they cannot miss it!
This is WOMM !
According to Nielsen,” 92% of people trust recommendations from friends and family over any other type of advertising.”
WOMM is a free form of advertising from people we know, like and trust and therefore it makes it easy to make that decision to go and buy that product or see that movie.
According to WOMMa. website, 81% of consumers are influenced by their friends social media posts.This is huge! What an incredible way to spread the word on products or services.
I am fortunate to have a business that is WOMM. I write books and use products that I am genuinely excited about and love the results which I then share with others. It is a simple yet incredibly powerful form of advertising that I believe people underestimate. Yet for some reason this model of business seems to get a bad rap. But we do it all the time! Recommendation selling is a constant and a fabulous way of selling anything product or service! We buy products from people we trust. I know I do.